10 Best Video Sales Letter Software (Listed & Reviewed)

Video is one of the most successful online marketing tools. The conversion rate is insane. This explains why both small and large businesses make significant investments in the video as part of their internet marketing strategies.

And one of the finest ways to convert customers is to use a VSL (Video Sales Letter). Unfortunately, producing a strong VSL that will attract the interest of your target audience might be difficult, especially if you aren’t very proficient at video editing.

Thankfully, that is no longer an issue because there is a plethora of useful video sales letter software created to make your job easier.

What we love most about some of the best video sales letter software is that they make it easy for users to create high-quality videos that will assist them in selling their products and services. 

If you want to make high-converting videos that convert your target audience into paying customers, you should read today’s article, as we will be evaluating some of the finest video sales letter software.

But, before we get to the list, let’s review some background information regarding these tools.

What is video sales letter software, and do you need it?

A video sales letter is a marketing tactic to persuade a targeted audience to buy a product or service. A video sales letter employs the same ideas as a written sales letter to capture the attention of the targeted target audience, describe current pain areas, and demonstrate how your product can be the answer to the problem.

Video sales letter solutions have continued to generate a lot of buzz, especially regarding online marketing. These resources have proven to be one of the easiest and most effective ways of creating high-converting videos for your marketing endeavors.

The cool thing about video sales letter software is the ease it offers. With reliable video sales letter software, all you need to do is write a video sales letter script and upload the script to the video software. It’s that easy. 

Again, video sales letter resources are designed to make your job easy. Once you get the hang of how the software works, you’ll be able to create tons of high-converting videos for your marketing endeavors in record time.

And just so you know, nearly all video sales letter software provides you with various video layouts and background music tracks you can use for your videos.

As we reiterated earlier, the software handles the bulk of the work, so you can focus on other aspects of running a successful business. 

What are the best video sales letter software?

Now that you know what video sales letter software is and how it can greatly improve your online marketing endeavors, it’s time to take you through our list of the best software.

Let’s jump right in, shall we?

EasyVSL

EasyVSL is one of the most outstanding video sales letter programs we have come across. Unlike other video sales letter resources we have been fortunate to explore, this one is super easy to use and promises to convert your target audience to paying customers. 

By leveraging this powerful sales letter program, you’ll be able to create high-converting video sales presentations effortlessly.

Even more exciting is that EasyVSL handles most of the job, allowing you to focus on other aspects of running your business.

Again, you don’t need to have any video editing experience to use EasyVSL, and that’s because the goal of the software is to make it easy for anyone, regardless of their level of experience, to create high-quality sales videos. 

EasyVSL comes with many exciting perks, including a powerful built-in player. This makes it possible for customers to watch your video ads directly from your website. It also features a powerful A/B split testing functionality that allows you to test different versions of your content to see which one converts better. 

Pros and cons of EasyVSL

EasyVSL has a lot of remarkable things going for it. And because of the unique perks the software offers, it’s easy to see why there is an insane demand for it.

But while EasyVSL has many amazing benefits, it also has a few letdowns worth mentioning.

Read on for some pros and cons of this video sales letter program. 

Pros

• EasyVSL is considerably cheaper than other video sales letter resources out there.

• Its simple design and drag-and-drop functionality make it easy for anyone to use this software to create high-quality video ads. 

• Unlike other video sales letter software, EasyVSL doesn’t have a steep learning curve. 

• Thanks to featuring a powerful speech-to-text technology, there will be no need for users to manually input every line. This saves users considerable time. 

• This software has a robust library of graphics and themes. You can always use these resources to make your videos more appealing to your target audience.

• Another cool thing about EasyVSL is that it has a built-in translation tool. This makes it easy for users to translate their videos into other languages. 

• EasyVSL provides access to over 30 fonts, making video customization an absolute blast. 

Cons 

• EasyVSL isn’t all glitz and glam, as it has some obvious disadvantages, especially considering its limited features.

• When EasyVSL kicked off operations, it was a one-time payment platform. Unfortunately, the team behind this software has rescinded that model and now charges users a monthly subscription fee. 

• The text-to-speech technology featured in EasyVSL sounds pretty robotic, uninspiring, and monotonous. This is one area the company needs to improve on seriously. 

• While good for business, its upselling pricing structure is hard for the average user to understand. Many customers have ended up paying for a package they end up not using. 

• EasyVSL presentational style video creator isn’t there yet as it has a few areas we think they can improve on. So if you want something more sophisticated, you can consider other better alternatives on the market. 

How much does the software cost?

Before switching to a monthly and annual subscription model, EasyVSL used to be a one-time payment software. But all that has changed significantly following the company’s recent branding efforts. 

In terms of pricing, EasyVSL has two pricing options. The first option is the monthly pricing model, which costs $37 per month. This package unlocks access to all of the advanced features of EasyVSL. For people on a limited budget, the EasyVSL monthly package is just what you need. 

While the annual plan is a tad more expensive upfront, if you do the math, you’ll see that it is cheaper in the long run. This plan typically costs $297 per year, but because EasyVSL wants users to get value for money spent, they have subsidized it, so you only have to pay $127 per year, which is pretty fair. 

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InVideo

InVideo stands out from many heavyweights for obvious reasons.

First, this online video editing software has great features that will make your company’s video marketing efforts the best they can be. 

While the software comes loaded with many remarkable tools to create high-quality videos, what we love most about this software is its brilliant drag-and-drop interface, which makes it easy for anyone to put together video scripts for their marketing content.

And because the software makes the entire process seamless, you will spend much less time generating videos you can use to promote your products and services. 

Even more exciting is that you don’t have to be a video editing genius to use InVideo. 

Even though this tool has a lot of the same features as other video sales letter software, it stands out because of how powerful its marketing tools are. Thanks to this insane feature, users can effectively run contests and giveaways on their website, making it easier to convert more visitors to paying customers.

And just so you know, this software is a tad more affordable than other video software on the market. 

Pros and cons 

InVideo is no doubt one of the most remarkable marketing resources out there. This software has a lot of unique propositions you’ll love.

But in the midst of all its shining potential, InVideo has a few shortcomings that are worth highlighting. Here, check out some pros and cons of this video sales letter software.

Pros

• If there is one thing we love about InVideo is its rich library of videos and photos. As a matter of fact, this software has over 1 million videos and photos curled from Storyblock and Shutterstock. 

• It has a clean and intuitive user interface. This makes the software easy to use for just about anyone. 

• Featuring a powerful translation tool, Invideo allows users to create videos in many languages. 

• Its pre-made templates make it easy to create marketing videos for different purposes. 

• It has a powerful and automated text-to-speech feature. This makes it easy for users to create high-converting videos for their projects. 

• Invideo has a highly responsive customer support team. So in case you ever need help, you can rest assured that you’ll get a quick and hassle-free response. 

• While the software lets users create top-notch marketing videos, it also lets users upload their own media. 

• Invideo has a very active Facebook community. In case you need clarifications or help, you can always trust the community to offer valuable input. 

• This video sales letter software gives you complete control over the appearance of your project. 

Cons

• Switching between different templates is impossible with InVideo. We hope the team can improve on this in subsequent updates. 

• Exporting your content can be time-consuming. So you may need to have some patience. 

• You’ll need a reliable and stable internet connection to get the most out of this software. 

How much does the software cost?

To get the best out of InVideo and to enjoy access to premium features like stock assets, you have to opt for paid plans. 

Speaking of paid plans, InVideo has two options you may want to consider. If you prefer the monthly subscription, you’ll pay $10 per month. On the other hand, if you want a better deal, it’s best to opt for the annual plan, which costs $30 per month and comes with lots of exciting discounts. 

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Vidnami

If you’re interested in a video sales letter program that lets you create professional-looking and highly engaging video ads, you won’t be disappointed to try Vidnami. This powerful video sales letter resource works by converting your scripts into gorgeous and easy-to-use video templates. 

We like Vidnami because of its remarkable features, which are geared towards making your job easy. 

Talking about features, Vidnami comes with a powerful online video editor, which allows users to create video content directly on their web browser. In addition to that, Vidnami also offers cloud storage, media hosting, a rich video library, blog posts for videos created, and yes, you can share your video to popular social media platforms like Facebook and Twitter. 

To make things even more exciting, Vidnami offers 2GB of free storage space, which ensures you have enough storage space to save all your video projects. Not just that, they have a highly responsive customer support team, who work around the clock and ensure that you don’t have any issues using the software. 

More importantly, Vidnami is super easy to use, thanks to its drag-and-drop video creation functionality. So whether you’re a novice or have experience using similar apps, you’ll love how easy it is to use Vidnami. 

Pros and cons

Vidnami is unarguably a powerful resource for video marketers. And the fact that it comes loaded with many brilliant features makes it highly sought after. That said, the software has some not-so-cool things that are worth highlighting. Here, check out some pros and cons of Vidnami. 

Pros 

• This software has a neat user interface, making it easy for users to navigate the software without any learning curve. 

• It has many remarkable features that are guaranteed to make your job easy.

• Vidnami is perfect for anyone looking to create more professional and engaging video ads. 

• Their responsive customer support team works 24/7 to resolve any issues customers may be having. 

• The software is more affordable, especially when compared to other similar competitors. 

Cons

• Vidnami is still a work in progress. While the software lets you create quality videos you can use for your marketing efforts, the team behind this software can still improve on it to deliver better performance. 

How much does this software cost?

After giving you an overview of this video sales letter software and highlighting some pros and cons of the software, it’s time we look at the different pricing plans offered by Vidnami. As per pricing, Vidnami currently offers two pricing packages you can choose from. They include the monthly package, which costs $47 per month, and the Annual package, which goes for $397 per year. 

Unlike other video sales letter programs, Vidnami doesn’t place a limit on the features you can access based on the plan you opt for. Instead, they ensure that users can access all features regardless of the plan they opt for, which is simply mind-blowing. 

To be honest, there is nothing as annoying as being cajoled into buying a more expensive version of a software simply to remove a logo or watermark from your videos. 

The only difference between the monthly and yearly plans charged by Vidnami is that customers who opt for the yearly package will end up enjoying mouthwatering discounts of up to 30%. So by opting for the annual package, you’ll end up saving $167, which is absolutely amazing. 

And since Vidnami offers a 14-day free trial, we always recommend that users try the software out before committing to any of their paid packages. This ensures you only pay for a video sales letter software that ticks all your boxes. 

Try Vidnami Today

LeadPlayer 

Just like its name suggests, LeadPlayer is a brilliant video sales letter tool that will remarkably transform how you create videos, whether for personal use or for marketing purposes. It is insanely popular among marketers, especially because of its many benefits. 

By deploying LeadPlayer, you’ll be able to create engaging video scripts for your marketing endeavors. And the best part is that the entire process only takes a few minutes, which is just mind-blowing. In addition to that, LeadPlayer is super easy to use, so you won’t need to have any technical knowledge to be able to navigate the software. 

Another thing that makes LeadPlayer such an awesome tool for marketers is its powerful embedding functions. This feature allows you to seamlessly upload your videos directly to your web pages or blogs. More so, visitors can instantly stream your videos without doing anything extra. 

And because LeadPlayer has highly responsive video player technology, you can be rest assured that texts and images displayed within your video will stay within view, regardless of what size of monitor your target audience are watching from. 

Pros and cons

Despite its many shining features, which make it a must-have, especially for someone into online marketing, LeadPlayer has a few glitches we would love to point out. Here are a few pros and cons of LeadPlayer that you should know.

Pros

• LeadPlayer is one of the most affordable video sales letter software we have come across. So if you are on a budget and looking for something that will blow your mind without costing you a fortune, you’re welcome to try LeadPlayer. 

• This software has a sleek and easy-to-navigate interface. With LeadPlayer, you don’t need any special learning curve to use the software. 

• LeadPlayer has many remarkable features, including a video player technology, which ensures that your target audience are able to stream your videos without doing anything special. 

• They have a highly experienced support team. So you’ll always get help whenever you need it. 

• As an industry leader, LeadPlayer has an active community on Facebook. This community will always assist you whenever you have any challenges navigating the software. 

Cons

• Though LeadPlayer is easy to navigate, it is missing some advanced features you’ll find on other popular video sales letter software. 

How much does LeadPlayer cost?

Before we look closely at the different pricing plans offered by LeadPlayer, we want to mention right away that LeadPlayer is available for a one-time payment. This means you won’t have to worry about making recurring monthly payments. 

Their cheapest plan, called Basic, costs $59. It unlocks access to many brilliant features and is available as a one-time payment. 

The Pro plan is the most popular plan among users. Many people love it because of the features and extra perks it offers. In terms of pricing, this plan costs $99. And since you only have to pay once, you won’t be worried about meeting monthly subscription obligations. 

The most expensive plan offered by LeadPlayer is the Ultimate plan. Though this plan is a bit expensive, it comes with several incredible features you’ll love. This plan costs $199. 

Signing up for any of these plans will automatically grant you lifetime access. 

And yes, LeadPlayer offers a 30-day money-back guarantee. So if you think the app’s performance doesn’t meet its hype and lofty promises, you can always ask for a refund. Nevertheless, ensure that you do this within 30 days of purchase. 

Animoto Video Maker

Creating highly engaging and professional videos can be quite challenging, especially if you don’t have the right tools. Thankfully, powerful video sales letter software like Animoto Video Maker is changing how people create online marketing content today. 

Besides providing access to advanced features, we love that this video marketing software is fast and easy to use. More so, it has a clean and intuitive interface, making it easy for users to navigate the software. Whether you want to create personal videos or marketing content that will increase your revenue, rest assured that Animoto Video Maker will not disappoint. And since the software is easy to navigate, you don’t need to have any prior video editing experience to use it. 

What makes Animoto Video Maker a truly remarkable resource for marketers is that it unlocks access to music, stock photos, and graphics. Using these resources, you can quickly create an engaging and professional video for your business. Also, you get to experiment with different templates, which makes your work even easier. 

Another unique thing about Animoto Video Maker is its powerful reporting engine, which aggregates all the relevant data on each of your videos, providing you with better insights as per performance. 

Pros & Cons

Animoto Video Maker is fantastic in all ramifications. Besides being easy to use, the software packs a punch, especially looking at its remarkable editing tools. That said, the software has a few shortcomings we would love to highlight. Check out a few pros and cons of Animoto Video Maker. 

Pros

• The software is extremely user-friendly. 
• It provides access to top-notch editing tools you can deploy for creating high-quality videos.
• It has a free plan, which you won’t get with other top VSL software. 
• Animoto Video Maker boasts an insane collection of templates
• You can use the software to generate clean and polished videos for commercial use
• This software is suitable for all users, regardless of their video editing experience. 
• It has a vast music and image library, making video customization a stroll in the park. 

Cons 

• Unfortunately, users cannot edit individual clips with Animoto Video Maker
• We don’t like the fact that there are restrictions on the creative front. We hope the team behind this software can remove these restrictions in subsequent updates. 

How much does this software cost?

We love Animoto Video Maker because of its unique price point. Compared to similar software, Animoto Video Maker is affordable and highly recommended for users who are out for software that delivers exceptional results without costing a fortune. 

Even more exciting is that Animoto Video Maker has different pricing plans users can choose from. 

Their Basic plan is quite affordable and only costs $9 monthly. Though it has some limitations, it should suffice for users who only need to create simple marketing videos for their products and services. 

Animoto Video Maker also has a Professional plan. This plan features a lot of brilliant functionalities and unlocks access to many advanced editing tools. Signing up for this package will cost you $19 per month. And if you opt for the yearly package, you’ll end up paying $228 annually. 

The Professional Plus plan is perfect for users who want to create high-quality videos for their marketing endeavors. This software furnishes you with everything you need to make your job easy. Though pricey, it is worth it, considering the insane result it delivers. In terms of pricing, this package costs $29 monthly. Signing up for the yearly package will cost you $348 annually. 

Doodly Video Maker

Doodly Video Maker has earned its spot on our list of best video sales letter software. Many video marketers love this software because of its unique features. Suppose your goal is to find a  program that lets you create professional video scripts for your marketing endeavors without putting in too much effort. In that case, you’re welcome to try Doodly Video Maker. 

The most exciting thing about using this software is that it doesn’t require any learning curve, and that’s because it is super easy to use. 

Another thing that makes Doodly very popular among marketers is that it provides access to many powerful video creation tools. By deploying these tools, anyone, regardless of their video editing experience, can create engaging videos that will drive sales and traffic to their business. 

If you don’t want to spend hundreds of dollars on expensive video production equipment or hire expensive video production teams, you’ll be happy with what Doodly offers. 

With Doodly, users can access over 1,000 stock photos and graphics, an easy-to-use online editor, cloud storage, and more. Plus, you get round-the-clock support from the company, including SEO optimization and the ability to track the performance of each video created using Doodly. 

We have been fortunate to use several video sales letter software, but when it comes to performance, very few of them can stand shoulder to shoulder with Doodly video maker. 

Pros and cons of Doodly

Our experience with Doodly is unbelievable. The software has nearly everything you need to create engaging and professional ads for your products and services. But amid all its shining capabilities, the software has a few areas that could be improved. Here are some pros and cons of Doodly you should know. 

Pros 

• Doodly has a lot of remarkable features and functionalities that will make your videos a bang. 

• Its drag-and-drop functionality makes it easy to use for anyone, regardless of their video editing experience. 

• Doodly has an excellent customer support team. So you’re sure to get help anytime you need it. 

• Doodly offers a money-back guarantee. So if you are not satisfied with the product’s performance, you can always get your money back, with no questions asked. 

• With Doodly, you get regular updates. 

• The software has a large library of characters you can use to give your videos the uniqueness it deserves. 

Cons

• Doodly is no doubt a fantastic video sales letter software. Unfortunately, it doesn’t offer a free trial option. To make up for this, Doodly has a free plan you can explore. 

• Exporting videos from Doodly takes a while. So you’ll have to be a little patient. 

• You’ll have to deal with the color limitations in the Standard Version.

How much does the software cost?

Even though Doodly isn’t a cloud-based video editing tool, we love that users can seamlessly access all of its remarkable functionalities directly from its desktop app. And just to add, Doodly is quite affordable, making it a brilliant option for anyone looking for reliable video sales letter software that offers many remarkable features without costing a fortune. 

Here is a breakdown of Doodly pricing, as per the numerous packages they offer. We will kick off with the Standard plan, which is the most affordable pricing plan offered by Doodly. 

This package has many exciting features, including providing access to over 1000 unique character images, 20 video templates, 1000+ prop images, 150 royalty-free music, 35 font styles, and more. You can use these remarkable functionalities to create high-quality and engaging videos. As per pricing, this plan costs $39 monthly, which isn’t so much to pay for a tool that makes your job easy. 

The Enterprise plan offered by Doodly has many advanced features. This explains why it is more expensive than the Standard plan. By signing up for this plan, you’ll get seamless access to over 4,000 unique characters, 3000+ prop images, as well as over 200 royalty-free music. As if that’s not enough, the Enterprise plan also provides access to 70 fonts, 84 scenes, and 40 video templates. 

Biteable Video Maker

If you’re into online marketing, we are sure you’d like to have a software that makes your job easy. Thankfully, you don’t have to look too far, as Biteable promises to revolutionize how marketing videos are made. 

While being insanely easy to use is one of the things that makes Biteable such a remarkable software, what’s even more exciting about deploying a video editing software like Biteable is that it offers seamless access to powerful video templates that are guaranteed to make your video production tasks a stroll to the park. And yes, you don’t need to have any video editing experience to use Biteable. Whether you’re a novice just getting started or have some experience up your sleeves, rest assured that Biteable will deliver high-quality videos that will convert your target audience to paying customers. 

Another thing we love about Biteable is its robust cloud storage feature. This allows users to edit their videos from just about anywhere. Also, Biteable has a brilliant social sharing tool, making it easy for users to share their videos across popular social media platforms like Twitter, Facebook, Instagram, Pinterest, and more. 

Pros and cons of Biteable

Since coming across Biteable, we have been absolutely blown away by its performance. We particularly love how easy it is to use the software. But despite all of its impeccable features, Biteable has a few areas that need improvement. Read the pros and cons of this software below. 

Pros

• One of Biteable’s most astonishing selling points is its unique pricing. This software is a tad more affordable than many popular options on the market. If you want a reliable video sales letter software that isn’t expensive, then Biteable will make a brilliant option. 

• The software has many exceptional functionalities that will improve your video production. 

• Biteable has a clean and intuitive user interface. This makes it easy for users to navigate the platform. Even if you’re accessing Biteable for the first time, you will find it easy to use the software. 

• It has highly reliable cloud storage, making it easy for users to access content on the go. 

• Their highly responsive customer support work round the clock and ensure they address users’ queries and complaints in time. 

• Biteable has a rich template library. You can always leverage these templates to make your job easy. 

Cons

• Biteable isn’t there yet, especially considering that it is missing many of the advanced features found on popular video sales letter apps. That said, we expect the team behind this software to do better with future updates. 

How much does it cost?

Biteable has many advanced features you’ll love. To start with, Biteable has a free plan, an attractive option for users who want to explore how the app works before committing to a paid plan. 

The cheapest plan from Biteable is called the Ultimate Professional. As its name suggests, this superb plan has remarkable features you’ll need to add that professional touch to your videos. As per pricing, this package costs $49, which is a bit fair. 

If you plan to use Biteable with other users, you’d have to subscribe to the team’s package. Although this package is a bit pricey, it comes loaded with awesome features you’ll need to give that professional edge to your videos. As we stated, this package is on the high side and costs $208 per month. 

To get the best Biteable deals, we highly recommend opting for the yearly package, and that’s because Biteable offers exceptional discounts to customers who opt for the yearly package. 

GoAnimate

Since GoAnimate launched a few years ago, it has helped many companies to take their marketing to the next level. The app has a clean and intuitive user interface, so you will be able to navigate the app easily. 

It features many advanced editing tools you can deploy to create high-quality videos and ads for your products and services. If you have been finding it challenging to drive traction to your business and looking for something that will completely revamp your marketing efforts, you won’t go wrong with GoAnimate. 

GoAnimate doesn’t only make your job easy; it also provides you access to tons of ready-made video templates. By deploying these templates, you are guaranteed to have professional-looking videos that will capture your audience’s attention. 

While we are wowed by GoAnimate features and functionalities, one that really catches the eye is its cloud storage feature. This superb feature lets you edit videos from just about anywhere. How cool can that be? Also, the software has unique social sharing tools, which allow users to share their videos across popular social media platforms like Facebook, Instagram, Pinterest, Twitter etc. 

Pros and cons of GoAnimate

There is so much to love about GoAnimate, including how easy it is to use. But then again, the software has a few letdowns you should know before you opt-in. Good for you; we have put together some pros and cons of GoAnimate to make it easy for you to decide if the software is worth trying or not. 

Pros

• GoAnimate has an amazing collection of premade templates you can use for your videos. This takes your video to a whole new level. 

• If there is one thing that we find appealing about GoAnimate, it is the fact that you don’t need any learning curve to use this software. And that’s all thanks to how simple the software is. 

• GoAnimate has dozens of useful tools and features aimed at making your job easy. 

• This video sales letter software is loved by many marketers because of its attractive price point. If you want top-notch video sales letter software that delivers superbly on its promises, you’ll love GoAnimate. 

• Its cloud-storage feature is another thing many users love about this software. Thanks to supporting cloud storage, you can edit your videos from anywhere and across multiple devices. 

Cons

• Though GoAnimate has proven very resourceful to marketers looking to drive leads and more conversion to their business, we think that the app needs to be improved to compete with some of the leading video sales letter software out there. 

• Some users have criticized the software for being slow, especially when exporting videos. 

How much does it cost?

If you want video sales letter software that delivers superb results without costing you an arm and a leg, you won’t be disappointed to try GoAnimate. Despite featuring advanced editing tools that will make your job easy, GoAnimate has managed to remain affordable, making it a brilliant option for those on a budget. 

GoAnimate has three distinct plans you can choose from. There is a $39 per month package, which is the cheapest plan we have come across among any stellar video sales letter software. The second package from GoAnimate costs $79 per month, which is fair. 

Their most expensive package costs $159 per month and is a good option for marketers who want to get more out of their marketing efforts. 

VideoMakerFX

VideoMakerFX stands out from other video script creation tools for the right reason. Many video marketers love VideoMakerFX because of what it brings to the table. For starters, this video sales letter software allows users to create professional video scripts in record time. And yes, you don’t need to have an in-depth knowledge of video editing before you can use VideoMakerFX for your projects. 

With VideoMakerFX, you have access to everything you need to create engaging and professional videos, including a royalty-free graphics library, cloud storage, premade video templates and more. 

What excites us about VideoMakerFX is that it makes it insanely easy for users to import and export their videos. Plus, its social integration tools allow you to seamlessly share your videos across popular social media platforms like Twitter and Facebook. 

Another unique selling point of this video sales letter software is its responsive technology. This brilliant technology allows your text and images to automatically fit any device your videos are streaming on. 

To beat competitors, VideoMakerFX has a video ad wizard. This robust technology ensures that users find it easy to advertise their products and services. 

Pros and cons 

VideoMakerFX has a lot of brilliant functionalities, so it’s no surprise to see the software appeal to many video marketers. That said, the software has a few vulnerabilities that are worth highlighting. Read our pros and cons to get more insight. 

Pros

• One thing we find fascinating about this video sales letter software is its attractive price point. We love that this software delivers exceptional results without costing users a fortune. 

• It has a simple and neat user interface, making it easy for anyone to use the software. Because of how easy it is to use, you don’t need to have any comprehensive video editing skills to get the most out of this software. 

• This software allows users to create engaging and professional video ads within a few minutes. 

• VideoMakerFX has a rich library of premade templates you can leverage for your videos. With this, you don’t have to spend hours working on an original template that works perfectly for your project. 

• VideoMakerFX makes it easy for users to customize their videos. From text to characters to animations and more, there is nothing you can’t customize using VideoMakerFX. 

Cons

• Despite its many brilliant functionalities, VideoMakerFX isn’t suited for complicated video editing. So if that’s what you’re looking for, we suggest you opt for more advanced video editing software. 

• This software doesn’t work optimally on old-version computers. Many users who have tried it have reported their computer lagging. 

How much does it cost?

VideoMakerFX appeals to many online marketers looking to drive traffic and lead to their business. The software is a tad affordable and doesn’t cost you a fortune. 

And yes, this software is available for a one-time payment. This means once you subscribe to the software, you’ll enjoy lifetime access, saving you the hassle of having to meet monthly recurring payment obligations. 

For only $27, you’ll get lifetime access to VideoMakerFX. Plus, the team ensures you get regular updates at no extra cost. 

Sendspark

Sendspark’s unique propositions and powerful features make it one of the most sought-after video sales letter software among video marketers. This software is loved for its simplicity and ease of use. 

As a leading screen and webcam recording tool, Sendspark is guaranteed to take your sales and marketing to the next level. 

If you have always wanted a video sales letter with a knack for getting your videos into prospects’ hands and guaranteeing conversion at the same time, you’ll absolutely love Sendspark. 

Using this VLS tool, you’ll be able to record your marketing pitch live while taking advantage of sleek slides and authoritative voiceover to give your videos that personalized touch it is missing. 

What makes Sendspark a tad different from other VSL tools is the face-to-face effect it offers. This is something you aren’t going to get with many other leading VSL software. So if your goal is to capture your personality while appealing to your target audience at the same time, you’ll absolutely love Sendspark. 

Another thing we love about Sendspark is that it drives immediate action. While the software helps you to create engaging and professional videos almost seamlessly, it also provides you with exceptional tools to host your videos on customized landing pages, which have your logo, branding and anything that has to do with your business. Most importantly, it adds a bespoke call to action button to your videos, making it easy to convert your target audience to paying customers. 

Pros 

• Sendspark has a neat user interface, making it easy for users, regardless of their video editing experience, to get the best out of this software. 

• Though the software requires users to make monthly subscriptions, we love that their plans are affordable. 

• Users of Sendspark have access to tons of premade landing pages. You can always use these pages to add a professional touch to your videos. 

• Sendspark has a stellar customer support team, so you’ll always get help whenever you need it. 

• Sendspark is great for customization. Plus, it allows for seamless integration with third-party tools. 

Cons

• Sendspark has been dubbed a big player in the VSL space. While we agree, we think that the team behind this software can still do more to ensure their software competes at the highest levels, as it is currently missing some of the brilliant features available in top video sales letter resources. 

How much does this software cost?

If there is anything we like about Sendspark right from the get-go, it is its affordable price point. Plus, they even have a free plan, which is great for people who would like to try out the software before committing to one of its paid plans. 

Their Pro plan has many remarkable features that will suffice for all your video needs. In terms of pricing, this package costs only $12 per month, which should be affordable for most users. 

The Business plan is great for more experienced video marketers who want to get more out of their videos. This package offers access to many advanced features and costs $15 per month. 

To make things even more exciting, Sendspark offers a special discount to users who opt for their yearly package.

How to choose the perfect video sales letter software?

With the sheer number of video sales letter software out there, it’s important you pick the right one that provides you with all the necessary tools needed for your videos and makes your job easy. Good for you; we have included some things you should look for in a video sales letter software. Let’s jump right in, shall we?

Video quality: One thing you want to consider when choosing a video sales letter software is the video quality it delivers. With the insane competition out there, you want to go for a video sales letter solution that delivers pristine quality. With a quality video, you are sure to get your target audience’s attention. Good enough, nearly all of the video sales letter software featured in today’s guide delivers superb video quality. 

Pricing: When searching for decent VSL software, one thing people put into consideration is pricing. Even though it’s important that you opt for quality video sales letter software, you don’t want to end up with something above your budget. So before committing to any video sales letter tool, make sure it’s something you can afford. 

In today’s guide, we featured a number of video sales letter software along with their pricing. Feel free to go through our list to choose one that fits your budget. 

Video size: Apart from video quality, another thing you want to pay special attention to when choosing a VSL software is the video size it offers. While it’s important that you get the best video quality with any VSL software, it’s also important that the video size you get is compatible with those allowed on popular video streaming platforms like YouTube and Vimeo. 

Video formats: Your preferred video sales letter software should be able to provide video formats that are compatible with most devices. This is because your target audience may be streaming your content using different devices. Opting for a video sales letter software that supports different video formats will ensure that your target audience can stream your video across different devices. 

Ease of use: When searching for a VSL software, you want to pay particular attention to how easy it is to use. The best VSL solutions are those with a clean and intuitive user interface. This ensures that everyone, regardless of their video editing experience, can leverage the software for marketing efforts without spending extra money hiring professionals to get the job done. 

Target audience: Before opting for any video sales letter software, it’s important to choose one that caters to the demand of your target market. If, for instance, your target customers are professionals, then it’s best to go for mainstream VSL software. On the flip side, if you sell design products or tools, we recommend opting for professional VSL software like Adobe After Effects. 

What is the best VSL software?

This is a hard question to answer, and that’s because there are different perspectives when it comes to determining what’s best. At the end of the day, the best VSL software depends on what type of video you’re looking to create. 

Suppose your goal is to replicate face-to-face sales experience to drive conversion and sales to your products and services. In that case, it’s best to use Sendspark, and that’s because it provides everything you need to replicate that experience for your target audience. 

For those who would like to use animations for their video ads, you’re better off with EasyVSL or Biteable. These VSL resources are affordable and provide access to advanced tools required to put out more personalized and compelling video ads. 

If you’d like to create something that skillfully combines face-to-face sales experience along with some creative studio magic, you’ll love Invideo, as it comes loaded with advanced video editing tools that will turn your frumpy videos into fabulous. 

And as professionals will always encourage you, always look out for video sales letter software that helps you craft an engaging pitch. Thankfully, most of the VSL resources highlighted in today’s guide will help you do this and more. Plus, these tools will also help you distribute your videos across email, social and the web, making your job insanely easy. 

Free or paid?

Although today’s guide has featured largely paid VSL software, there are tons of free VSL tools out there. So, if you are cash-strapped but want to create decent video ads, you won’t go wrong in exploring many of the free VSL software out there. A simple Google search will present you with loads of options. 

On the flip side, if your goal is to appeal more to your target audience, a free VSL software won’t cut it. So you’ll need to opt for a paid tool, especially because it provides access to advanced video editing tools guaranteed to give your videos that professional edge it needs to convert your target audience to paying customers. 

Frequently asked questions about VSLs

There are tons of questions being asked about the best video sales letter software. Although we may not be able to answer every single one of them, we will use this opportunity to answer a few. Let’s jump right in, shall we?

Why should anyone use video sales letter software?

There are a lot of reasons why you should give video sales letter software a try. To start with, a video sales letter helps you visualize your product. By leveraging VSL for your marketing efforts, you’ll be able to add testimonials. This helps you to build credibility, an important ingredient for increasing conversion. Also, since viewers are emotionally connected to videos, you can always use VSL to appeal to their emotions. 

Is creating video ads using VSL software expensive?

Using VSL software to create video ads for your products and services is relatively inexpensive compared to other options. Plus, there are many affordable VSL tools out there. Whether you have a shoestring budget to play with, rest assured you’ll get VSL software within your budget.

How can I promote my VSL?

Promoting your video sales letter is easier than you imagined it. Having explored different options, here are our top ways you can use to promote your VSL

• Always embed your video sales letters to your website
• Always ensure you share your VSL across different social media platforms. 
• Never turn down the opportunity to use landing pages 
• Send your VSLs to your target audience via email. 

Conclusion

If you have been looking for a chance to generate more leads, increase conversion and grow your business fast, you won’t be disappointed to try video sales letter software. These fantastic resources are great for marketers and entrepreneurs looking for valuable resources to help them remarkably transform their businesses. 

Using video sales letter software will give you an edge over your competitors, especially when it comes to marketing. And to make your job easy, we have outlined some of the best video sales letter software you should try. We hope you find these resources useful for growing your business. 

If you need more clarification, feel free to contact us for further assistance. We will be more than happy to help.