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How Much Does Kajabi Cost In 2023? (A Comprehensive Guide)

Are Kajabi’s pricing plans worth your money?

Picking the right platform is one of the most critical decisions a content creator makes. Moreover, it’s one of the essential steps to building and fortifying your path as a content creator.

Note that Kajabi is one of the priciest online course platforms, so researching thoroughly and extensively is key to selecting the best option for you. 

It’s so you won’t spend too much or not have the right tools you need for your business.

Related Reading: Kajabi Website and Course Examples

Kajabi offers three different types of plans which you can choose from depending on your needs.

Here’s a quick look at how much Kajabi costs for all the various plans:

●      Basic: $145 per month, $1,428 annually ($119 per month) (Try Free for 30 Days)

●      Growth: $199 per month, $1,908 annually ($159 per month) (Try Free for 30 Days)

●      Pro: $399 per month, $3,828 annually ($319 per month) (Try Free for 30 Days)

You save 20% when subscribed to any of Kajabi’s annual plans. That’s two months’ worth of a ‘free’ subscription compared to a regular monthly plan!

All Kajabi plans come with a 30-day money-back guarantee. In addition, you can also take advantage of the 14-day free trial or 30-day free trial if you use our link.

So which of Kajabi’s plans is right for you? Let’s take a closer look at each plan and what they offer.

Before you continue, if you find any value in this content and ultimately decide to give Kajabi a chance, don’t forget to sign up through our special link and get a 30-day free trial instead of just 14 days. We may earn a little something from your action, at no extra cost to you. Thank you for your support.

Related Reading: Thinkific vs. Kajabi Comparison

Kajabi’s Pricing Overview (Save Big)

In the digital products and online courses market, pricing is crucial. Therefore, you must know precisely what you get for your money because your purchasing decision will be heavily influenced by the price, value, and budget.

Here’s how much Kajabi costs and how much you can save for up to five years:

 PeriodYearlyMonthlyDifference (Savings)
1 Year$1,428 $1,740$312 (Save Now)
3 Years$4,284$5,220$936 (Save Now)
5 Years$7,140$8,700$1,560 (Save Now)

Choosing Kajabi’s annual plans will give you a whopping 20% discount. This is a significant discount, especially if you’re planning to use Kajabi for the long term.

Kajabi Pricing

It is more cost-effective to commit to a yearly Kajabi payment plan, as demonstrated above because you save a significant sum of money.

However, these plans are designed for long-term users. So if you’re on the shorter route, their monthly plans are more cost-effective.

Which Kajabi plan is right for you?

Only you can properly determine which plan is right for your digital knowledge products, taking into account its different demands – whether you intend to grow rapidly or keep things modest, the number of products you’re selling, and the amount of traffic it receives.

So here’s a full in-depth breakdown of each of the plans Kajabi is offering, complete with its features, who should subscribe to which plan, and its pros and cons.

Kajabi’s 14-day Free Trial or 30 Days With Our Special Link

This link will get you a 14-day free trial, and our special link here will get you a 30-day free trial.

If you are thinking of availing one of Kajabi’s plans but don’t want to spend any money while you’re still unsure, you don’t have to subscribe to anything at all before being able to try out the plan’s features.

Each of their plans, from Basic to Pro, allows you to start a free 14-day trial to get you started. You will get all the features of the plan you opt-in for, absolutely for free.

You will need to input your credit card number, however, as the paid plan starts right after the trial period ends. So, if you are not sure yet, access the platform well to decide if the tool is right for you. This way, you can manually cancel the subscription if necessary before they charge you.

Kajabi’s Basic Plan

This is Kajabi’s cheapest plan. As the name suggests, it only offers limited features. It comes at $145 per month and $119 per month if you choose the yearly plan.

Key Features

  • 3 products. Regardless of your level of digital expertise or where you are starting from, Kajabi makes it easy to create any of them. With Kajabi’s Basic Plan, you can offer up to 3 products to your audience. It includes online courses, membership, coaching sessions, podcasts, and even newsletters.
  • 3 funnels. Without having to be a funnel specialist, Kajabi offers an intuitive funnel for any need that will enable you to immediately establish your brand and content. With Kajabi’s automated process, it is simple to establish and maintain your online company’s sales funnels.
  • Unlimited landing pages. Using Kajabi’s prebuilt landing pages, you can quickly and easily create and modify an unlimited number of landing pages for your products. Additionally, it is simple to link these pages to your email campaigns, offers, and items for marketing purposes.
  • Unlimited marketing emails. Create unlimited email campaigns for your products using Kajabi’s templates.
  • 10,000 contacts. Contacts are people who have previously interacted with your products or your company. This can be anyone who has bought your products, has subscribed to your emails to receive an offer or those who have unsubscribed.
  • 1,000 Active customers. This number refers to your buyers, members, and students.
  • 1 Website. Create a fully-integrated storefront to showcase your product, include all the information about your services, and publish your content for your audience to see.
  • 1 Admin. Provide one person access to a Kajabi site’s back end. A Kajabi admin creates, manages, and performs other tasks related to the maintenance of your online business site.

Other features included

  • No transaction fees
  • Kajabi University
  • Quizzes and Surveys
  • 1 Welcome Call with Kajabi’s team of experts
  • 1 Check-in Call with Kajabi’s team of experts
  • Webinars and Events
  • Readymade templates
  • Basic Automations
  • Chat Support

Who should avail of Kajabi’s Basic Plan?

✔️ You’re just starting out. Kajabi’s Basic Plan is good for those who are just beginning their online business.

✔️ You own a small business. If you have a reach of ten thousand people, and about 1,000 of them are subscribed or have bought your digital products, then this plan will definitely suit your needs.

The Basic Plan even helps you create and manage sales funnels for your products.

✔️ You only have a few products. This is perfect if you’re new and are currently only selling a few products. This plan allows you to showcase 3 products, whether that is an online course, a membership subscription, or a coaching session.

✔️ You have a tight budget. This plan is a perfect place to create and manage your website if you have a limited budget. You don’t have to pay for extra features (for email campaigns, as example) to other providers as you can do that unlimitedly with Kajabi. This way, you can save a little extra money that you can use to improve your business.

If you’re any of the people mentioned above, you should definitely give the Basic Plan a try.

Pros and Cons of the Basic Plan

Check out these Pros and Cons to help you decide:

PROs of using Kajabi Basic

With this plan, you can create unlimited marketing campaigns. You can keep your subscribers engaged or introduce and market your products through emails without any limit. There are no hidden fees, transaction fees, or other added fees besides the mandatory fee when using Stripe.         You can easily create emails, landing pages, and sales funnels using Kajabi’s ready-to-use templates. You will get a total of 2 calls from Kajabi experts. With the Basic Plan, you will get one welcome call and one check-in call from their experts, which can be incredibly helpful for your digital business.   Help yourself get used to Kajabi before availing of a more expensive plan, even if that’s what your business needs, to save money.  

CONs of using Kajabi Basic

There’s a limit to your active customers. This is not an excellent plan for creators with rapidly growing communities. The Basic Plan only allows users to have 1,000 active customers. If you have more than three products to offer, this plan is not for you, as it only allows you to offer up to 3 products.   No access to 24/7 chat support. If this is your chosen plan, you can only reach their customer support service during regular business hours.  

Growth Plan

This plan is Kajabi’s “Most Popular,” according to their website. It comes at $199 per month and $159 per month if you’re subscribed annually, saving you $480.

Key features

  • 15 Products. Showcase 15 products on your storefront with the Growth Plan.
  • 15 Funnels. Create a sales funnel for each of your products.
  • 25,000 Contacts. Save up to 25,000 people who have interacted with your business.
  • 10,000 Active Customers.
  • 1 Website.
  • 10 Admin Users. You can add ten admins to help you manage your online     enterprise.

Other features included

  • All of the features of the Basic Plan
  • 24/7 Chat Support. No matter what time it is, have your questions answered and your issues resolved with Kajabi’s support team available at any time. 
  • Advanced automation. Create automation one step further by adding conditional filters.
  • Remove Kajabi branding. You can turn off Kajabi’s branding on your page and marketing emails.
  • Affiliate program. Promote your products and earn commission through your affiliates.

Who should avail of Kajabi’s Growth Plan?

✔️ You are an established content creator. If your products are regularly selling or you have a lot of customers, this plan is excellent for you.

✔️ Your business is rapidly growing. So if you are growing and gaining a lot of audiences faster, you should consider this plan. It allows you to have up to 10,000 active customers, as well as to be able to put up 15 products with a sales pipeline for each.

✔️ You need affiliates. If affiliate programs are one of your business strategies, then the Growth Plan is perfect for you. The plan allows you to have companions who do not need to be your customers to start selling for you.

✔️ You’re working with a team. The Growth Plan allows you to add ten admins, perfect for anyone working with a group of people who need to add them to Kajabi’s back end to help create and manage your products and business.

✔️ You need advanced automation. This plan gives you access to its advanced automation, where you can create, edit, and manage your website’s automation. It also lets you add conditional filters for each action.

Pros and Cons of the Growth Plan

To help you further in deciding if this is the plan for you, here are the pros and cons of the Growth Plan:

PROs of using Kajabi Growth

It lets you add ten teammates. You can work with your team efficiently if you’re getting the Growth Plan, and they will have access to the whole website.       You can contact their support at any time. Even if it’s late at night or early in the morning, you can get help from their support team.   Help your business grow significantly by offering up to 15 products with a sales funnel for each and increasing the number of contacts (25,000) and active customers (10,000).  

CONs of using Kajabi Growth

You cannot create engaging, unique pages for your visitors without a code editor.   You cannot have more than ten admins, which is not a problem if you have a more minor team or are only working with a few people.  

Pro Plan

Unlock all of Kajabi’s features with their most expensive plan. It is available for $399 per month, or $319 per month if you choose to subscribe annually, letting you save $960, and it includes all of the features of the previous plans and more.

Key features

Here’s a comparison of all of the key features of Kajabi’s plans:

LANDING PAGESUnlimitedUnlimitedUnlimited
MARKETING EMAILSUnlimitedUnlimitedUnlimited
ACTIVE CUSTOMERS1,00010,00020,000

With the Pro Plan, you can create up to 3 individual, separate websites using only 1 Kajabi account. 

This is perfect if you want to create a different line of products with another brand or to grow an entirely separate list of audiences.

It is important to note that the websites you create under the Pro Plan are separate entities. The members of your community and their payment methods are not shared between your sites, as well as your products, affiliates, or pages.

However, you cannot move a site to a different account. 

Aside from that, the product limits are shared across all your sites.

Other features included

Kajabi’s priciest plan gives you access to their code editor, where you can create, design, and edit custom pages for your customers to interact with.

You can modify the code for standard website pages, products, and landing page themes. In addition, you can edit the theme’s assets, directories, configuration, sections, layouts, templates, snippets, and folders.

However, if you think the Pro Plan is too pricey, or your business does not need its features. Still, if you want or need to have access to Kajabi’s code editor, you can choose to add Kajabi Access to your plan, which is much cheaper than subscribing to the Pro Plan.

Who should choose the Pro Plan?

✔️ You’re an enterprise. The Pro Plan is the perfect fit for you if you’re a big business selling many digital goods. It allows you to offer up to 100 products and comes with 100 sales funnels, perfect for nurturing your leads and managing pipelines.

✔️ You have a lot of audiences. If you can reach many people, then this plan is for you. Pro Plan allows you to save 100,000 contacts, which will be the perfect data source for launching a campaign or offering promotions.

✔️ You want access to Kajabi’s code editor. This plan is for those who are not only a huge business but also someone who wants to design unique landing pages, emails, and others to keep the audience engaged and interact with them.

✔️ You want to create a different brand. With the Pro Plan, you can build up to 3 independent websites you can establish using another brand. Whether you’re a company that wants to sell a diverse line of products or set up a completely separate entity, this plan should suit your needs.

✔️ You’re working with a significant number of people. An enormous business has a massive team of people behind it. You can add account users to the back-end system of your Kajabi website

✔️ You want to scale your business even further. If you’re already a large company or a medium-sized one looking to expand, Kajabi’s features and tools may help ensure the success you’re looking for.

If you’re any of the mentioned above, you should check out Kajabi’s Pro Plan.

Pros and Cons of Kajabi’s Pro Plan

To help you ensure that you’re not overspending or getting features you do not need, here are the pros and cons of availing of Kajabi’s most expensive plan:

PROs of using Kajabi Pro

      The plan includes many products and sales funnels you can create, which is perfect for those offering a wide variety of products.         You’ll have access to the codes where you can create and modify pages for your audience to interact and engage with.   You can create three different websites. If you also own a diverse business and want to use Kajabi, you can get that feature with their Pro Plan. You can host three completely separate websites using only one account.  

CONs of using Kajabi Pro

Compared to other platforms, this highest tier of plans is too pricey.

If you need to add more products, active customers, or get access to Kajabi’s editor but do not want to break the bank by availing of their most expensive plan, you can instead help Kajabi Access.

Kajabi Access

You can add a whole new feature to your existing Kajabi plan with Kajabi Access. This add-on is available to any plan, both monthly and annual.

How much does Kajabi Access cost?

For an additional $99, you can double the products you can offer, the sales funnels you have, the number of contacts you can save, and the allotment for your active customers. This removes the need to avail of a more expensive plan without paying as much.

Aside from that, Kajabi Access also comes with 1:1 Success Sessions with their Success Managers. These sessions should help provide you with guidance concerning your business. They will also onboard you and help you maximize all the tools Kajabi offers.

You will also not need to avail the Pro Plan if you want access to Kajabi’s code editor, as it is included.

Here’s a table that can help you in deciding whether you wish to add Kajabi Access to your current plan:

MONTHLYSave $49 by upgrading to the Growth Plan.Save $101 by adding Kajabi Access to your existing plan.
ANNUALSave $59 by upgrading to the Growth Plan.Save $61 by adding Kajabi Access to your existing plan.

Adding the Kajabi Access is not the best option with the Basic Plan. Instead, upgrade to the Growth Plan, which will give you access to more features.

Here’s a side-by-side comparison of the features you will get by upgrading against adding Kajabi Access:

FeaturesUpgrade to Growth PlanKajabi Access add-on
Active Customers10,0002,000
Code Editor✔️

The Growth Plan allows you more products, pipelines, contacts, and customers than the Kajabi Access add-on. However, Kajabi Access lets you have two individual websites and two account users instead of 1. Therefore, it will still depend on you and your business needs when choosing which you should avail yourself of.

  • Here’s a comparative table for those using the Growth Plan and wondering whether they should upgrade to the Pro Plan or add Access instead.
FeaturesUpgrade to Pro PlanKajabi Access add-on
Active Customers20,00020,000
Code Editor✔️✔️

The Verdict

The cost of Kajabi is a bit high, but this isn’t something that should be a deterrent to you from trying it out.

As you can see, Kajabi is an excellent platform for brands and businesses of all sizes. It’s easy to use and allows you to connect with your customers in a way that is unique to your company.

By availing of a Kajabi plan, you will get access to various tools that can eliminate the need for other apps and software. This is one of the many advantages of getting Kajabi.

That said, Kajabi’s pricing is understandable. Not only can they host up to 3 websites per account, but Kajabi also lets you create and manage your own sales pipelines even if you’re no expert—this is especially essential for your digital business success.

However, their fees are still a little higher than their competitors, so you need to calculate everything first before choosing any of their plans.

Disclosure: This page may contain a few affiliate links, which means if you buy something through them, we may get a commission (without any extra cost to you).